Need a little more confidence in your life? Join us for Lisa Sun's author event where she will explain what "Gravitas" means to her.

In her book GRAVITAS: The 8 Strengths That Redefine Confidence (Hay House; September 12, 2023), Lisa Sun breaks everything we have previously known about confidence. She explains that while there is no silver bullet to achieving self-belief, confidence is a choice that everyone can make. That choice can lead you to gravitas, which Sun defines as a total approach to living life with self-assurance. People can’t change their behaviors until they change their mindset, Sun maintains, and changing that mindset requires inner reflection and real work. Through proprietary research and her own life experiences, Sun has cracked the code to help women build self-worth on their own terms. A noted fashion entrepreneur, founder of lifestyle brand Gravitas and former McKinsey & Company consultant, Sun was told in her first review as a business analyst that she “lacked gravitas.” This feedback kicked off a two-decade long exploration of the concept of confidence and what it means to truly know your own value.

Sun has distilled her research and her own process of self-discovery, complemented by her decade of work as a consultant and a 1,000-person survey of women of all ethnicities, age groups, and life stages, into GRAVITAS. In it she reveals the eight strengths that every woman can call upon to be confident and successful. The strengths you embody the most are what Sun calls your “confidence language,” which is the basis of your self-belief. Once you figure out your confidence language, you can channel the power that comes with it, acknowledge where you would like to grow, and ultimately fully realize gravitas.

About the Author...

Lisa Sun is the founder and CEO of GRAVITAS, a company on a mission to catalyze confidence. GRAVITAS offers innovative size-inclusive apparel, styling solutions, and content designed to make over women from the inside out. Prior to founding GRAVITAS, Sun spent 11 years at McKinsey & Company, where she advised leading luxury fashion and beauty brands and retailers in the U.S., Asia, Europe, and Latin America on strategic and operational issues. Her first collection was featured in O, The Oprah Magazine, People, and the Today show in the same month. Sun and GRAVITAS have been featured on CNN and in Forbes, Fast Company, New York magazine, Elle, Marie Claire, InStyle, and more. GRAVITAS includes among its activities a commitment to AAPI causes and New York City’s Garment District. Often called the “dress whisperer,” Lisa is also a highly sought-after public speaker who likes to impart her hard-won knowledge on gravitas and how to best harness it to other women. GravitasNewYork.com | @LisaLSun | @GravitasNewYork.